Looking for new ways to intrigue their hard to reach target audience and introduce their newest line of products, Biore enlisted the help of ANDPOP to create an engaging video series. The challenge was to integrate Biore’s products into a series that was fun, meaningful and relatable, and also communicated key brand messages to the customer while keeping them entertained.
When PISTONHEAD launched in Canada, part of their strategy was to connect with influencers who are tied to the music community. In 2014, PISTONHEAD partnered with ChartAttack to produce two separate events which combined both live music and an online video component. The result was a very unique and effective approach to introducing PISTONHEAD into the market.
In preparation of their 2013 Canadian launch, Deezer teamed up with ChartAttack on a branded content series called Noisemakers. As part of their launch strategy, Deezer wanted to partner with an online music authority, and associate their brand with premium video content. The series profiled up and coming independent & alternative artists with high quality interviews and performances.
In 2012, Toshiba had a new line of laptops targeting the university market, but wanted to make their product line standout through content integration and music. By producing the “Track It Yourself” series, Toshiba had an environment to engage the audience through meaningful content that truly spoke to the audience, while still demonstrating the merits of the Toshiba brand.
Go Beyond The Banner. Get Inside The Picture.
